|The Esplanade, Exmouth, UK|
"Dear Madam, We are having a glorious time down here and the weather is still lovely. We are having a quiet day today. I had a lovely bathe this morning. With love, John. "
John wrote this from Bicton St, Exmouth and sent it on the 5th of July 1918. The card is by Boots the chemist and was sent with a one penny stamp.
Here is much the same vantage point today taken from the Google car:
You can easily see the clock tower on the left. If you wiggle the street view around a bit, the buildings in the background of the postcard, on the hill, are still there.